In May of 2006, executives from Cracker Barrel approached MCM Productions to come up with a percussion performance to open their annual manager’s conference. Cracker Barrel management was looking for a presentation that would create some real excitement to open their week long conference that is attended by every Cracker Barrel manager from around the country. Cracker Barrel left the theme and style of the performance completely open for discussion. The MCM Productions design team came up with the idea to play only on things found in a Cracker Barrel store. Utilizing barrels, washboards, metal signs, pots and pans, busboy tubs, etc. the MCM Productions design team crafted a production that was truly unique. The Cracker Barrel management team loved the idea so much that they adopted the “Beat of the Barrel” theme for the entire week-long conference. Working together with Cracker Barrel executives, MCM’s designers integrated appropriate branding and corporate themes into the performance to create a truly unique, exciting, and memorable performance.
“The Music City Mystique performance exceeded our highest expectations…(and) was an essential component in the translation of this year’s conference theme. I would recommend Music City Mystique to anyone who asked and would not hesitate to use you again for future events” - Larry Jones, Vice-President, Cracker Barrel Old Country Store, Inc.
The performance was so successful and well received that the video gets used in Cracker Barrel recruiting and training presentations.